Blogging for Information Security

Martin McKeay has an article Write to learn, learn to progress where he talks about his history of blogging and how it has helped his career, this is a very good post with many good points. I've halfheartedly been blogging since 2004 and one thing I've realized is in order to be a good blogger and get "followers" you need to read other peoples blogs and contribute to ongoing "conversations".

I generally get half a dozen or so people who actually read what I'm writing currently and then I get a lot of "bot" traffic to my site. If I simply parrot what someone else says, I do get some more hits on that subject than some of the simple postings that I write, but that was someone else's idea, and the traffic that it generates is temporary, and I don't get much interaction from it, if any.

Now personally, I have several domain names, and I've tried to get author's to come and post on my sites, but I never really seeded the site enough to generate the interest. The traffic that site gets is more because of its name than anything, and I do cross-post there for items regarding information security.

For those who successfully blog, what is it that you feel makes your blog successful? And how do you measure that?